297: The Love is Project: Leveraging the Press and Shark Tank to Grow A Lifestyle Brand

Share:

Listens: 0

The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Business


Today's guest turned her passion project into a global movement. Chrissie Lam is the founder of Love Is Project, a thriving lifestyle brand that supports thousands of female artisans in developing countries around the world. I’ve known Chrissie for years and have had the pleasure of getting an up-front look into how her business has taken off. Between landing a spot on Shark Tank, multiple press hits, and being featured by Facebook during Women’s History Month, Chrissie has so much insight to share on developing a lifestyle brand with a purpose. In the episode, we talk about what it’s like to launch a business while traveling the world, getting onto Shark Tank and how to leverage the press to grow your business. Chrissie also shares the ups and downs of working with freelancers and agencies, and how she’s been using our Intentional Wealth program to keep her business and life in balance. Episode Highlights 2:57 Chrissie’s passion for travel 5:11 Launching Love Is Project in Bali 9:43 The process of getting onto Shark Tank 12:55 Chrissie’s mindset heading into Shark Tank and how it panned out 14:57 How the power of the press for Love Is Project 17:07 The trial and error of hiring freelancers and agencies 20:10 How Chrissie is able to work anywhere in the world  21:33 What Chrissie wishes she knew before launching Love Is Project 21:53 How Chrissie is leveraging the Intentional Wealth program  24:20 Chrissie’s advice for people building a lifestyle brand 26:20 What Chrissie is most excited about going forward 27:35 Helpful resources for entrepreneurs Links and Resources: Love Is Project Love Is Project on Instagram Greatest Love Story Ever Told by Chrissie Lam How I Built This Podcast Klaviyo Shopify Brand Growth Experts The Coalition Intentional Wealth @a_brawn on Twitter Review or subscribe on iTunes