Business
James graduated from the University of Birmingham with a degree in English Lit and Philosophy before falling into the world of consumer PR – via a brief stint with a corporate agency that taught him corporate comms is not his calling. In the time since, James has delivered campaigns for a host of household name brands including MasterCard, IKEA, Virgin Trains and Sony. This has included unveiling a breakfast in bed café, launching a new train, opening a new distillery, and building the world’s smallest pub. He is currently a Senior Account Director at Hope&Glory, a leading independent consumer agency, where he heads up accounts including Edrington-Beam Suntory, London Coffee Festival and The Royal Mint. Tune in to hear about life hacks like Trello, how James defines 'making it' and pearls of wisdom including "Treat yourself like a brand".