Business
“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit. What We Learn: 1:45: What a typical day looks like for Heather 3:00: Value of having Advertisements in Podcasts 5:00: Podcasters plugging products versus social media influencers doing so 7:00: Monetizing with smaller vs. larger advertisers 10:25: Standard amount of downloads that qualifies you to work with AD companies/Ensuring working with AD’s is a win-win situation 14:35: If you don’t have many downloads, there are other ways to monetize! Sell your own products Creating Live Events Patreon Affiliate Relationships/complementary products 19:50: Transitioning from no AD’s on your podcast to having AD’s/soliciting 23:00: How to perform a successful AD read on your podcast 26:10: How to increase your podcast downloads in order to reach the threshold where you can start to consider dabbling with AD’s 30:00: Selling AD’s through players or even through True Native Media 33:25: How do journalists do a host read AD read without actually endorsing a product? 35:55: Advice for a Podcaster who is currently struggling Helpful Links: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. Produce your show with Bright Sighted Podcasting: https://brightsighted.com Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/ Want to connect with Heather Osgood? Website: https://truenativemedia.com/ Heather’s Podcast: https://truenativemedia.com/podcast-advertising-playbook/ Credits: Production: Bright Sighted Host: Christine O'Donnell Guest: Heather Osgood Assistant Producer and Editor: Matthew Feiler