Business
Bobby Herrera is the author of The Gift of Struggle, a book about leadership and the life-changing lessons we learn through our struggles. He is also the co-founder and president of Populus Group – one of the fastest-growing HR services companies in the United States with annual revenue of $500 million and many Fortune 100 customers. With a passion for building strong culture and communities through trust and storytelling, his leadership style is about empowerment, connections, and ensuring everyone has the opportunity to succeed. Bobby grew up in a big family with parents who immigrated to America without much. While this is not an uncommon story, the leadership style and company culture that it inspired is. The belief that everyone deserves the opportunity to succeed is at the core of Bobby’s philosophy in business and in life. Everyone has struggles and business leaders are no exception. Bobby’s passion is helping others understand how their individual struggles can help them connect with their communities and inspire other is what will ultimately transform their leadership style. Bobby is a proud Army veteran and currently lives in Portland, Oregon with his wife and three children. What We Discuss With Bobby Herrera In This Episode Why struggle is such an important part of success The difference between those who struggle and fail and those who struggle and succeed How build brand identity and cultural intentionality around your origin story Selecting the right people for your organization How to immerse new team members into your culture, purpose and narrative in the first week Leadership lessons from the best CEO you’ve never heard of Episode Transcript Highlights