33. The Biggest Mistake a New Realtor Can Make

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Realtor Habits Podcast

Business


The Biggest Mistake a New Realtor Can Make   One of my students was telling me how excited they were to be a realtor.    They're in the middle of taking their state license exam to become a realtor and were working with me to create the structure and habits to start prospecting consistently, after creating the structure and implementing it over three weeks.    I noticed that the student would slowly but surely introduce new ideas to the system we agreed upon.    This, my friends, is the biggest mistake a new realtor can make.    New tools and resources are not going to get you closer to growing your real estate empire.    It does the opposite.    Prospecting consistently is the primary point I try to drive home during all my coaching calls.    There is no substitute for prospecting.    What’s funny is that when I point this out during my coaching calls, the students agree and acknowledge that they shouldn’t focus on other ideas or tools.    The primary reason new agents continue to do this is because of a core human principle called desire.    Desire is interesting.    It’s almost as if a spell is cast on agents.    I have seen so many people, including myself, fall to the sword of desire.    You see, we all want a successful real estate business.    So what’s the first thing we do to create a successful business?    We create a plan.    A plan to be successful.    Maybe a 90-day plan or a six months plan.    Perhaps a 1 to 5-year plan.    We tell ourselves,    “This is it!!”    I am finally going to change my business and my life, and it feels so good.     Then in a day or week or two, you are no longer following that plan because you have been enchanted by the desire of a new marketing technique,    a new CRM,    a new script,    a new…    fill in the blank,    all the while taking you away from the core driver of your business,    which is prospecting.    This is the biggest mistake a new realtor can make because it happens so often.    Remember, you don't need more tools, more knowledge, or more resources.    You need better habits.    If you connect with this story,    sign up for our free coaching call and let me teach you in a few minutes how to take control of your business by becoming more focused and confident so you can finally prospect consistently.    Click on the link below, and I look forward to speaking with you.      Listen to full episode www.how2guys.com/podcast