4: Finding Your Uniqueness

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Marketing My Brand Podcast with Jenny Collinson

Business


You are setting up your own brand. You know you want to model your business on other businesses who are having success, but you need to also find a way to set yourself apart from any competition.  In this podcast, I'll cover--  A exercise to help you find your "content tilt"  What one woman did to became a YouTube millionaire   Differentiating your product via visual cues  Designing your brand so that every piece of it looks like it belongs in the same magazine ​Once you have found that one thing that makes you unique, you will have pushed past the first barrier of getting started, and paved the way toward building a unique and memorable business.   Resources mentioned:  Anne Geddes - www.annegeddes.com   Content, Inc by Joe Pulizzi - https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X   The Calico Patch - www.calicopatch.com   Tieks - https://tieks.com/  Christian Louboutin - http://us.christianlouboutin.com Tiffany's - http://www.tiffany.com Harry and David - https://www.harryanddavid.com/ Download the "What Makes My Brand Unique" PDF Worksheet