Business
Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content. In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer. What You Will Learn In This Episode: How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video The benefits of live-streaming for your brand What makes a great live-stream and live-streamer The 4-MAT formula and her proven process for planning, structuring and promoting live-streams The tools and platforms Stephanie uses to produce professional-quality live-stream videos Subscribe to The Mighty Roar Podcast and, if you liked this episode, help us out and leave us a review! Ways To Contact Stephanie Liu: Website: https://www.lightscameralive.com/ Leap Into Live-Streaming Bootcamp (April 29th - May 1st): https://leapintolive.heysummit.com/ Facebook: https://www.facebook.com/heystephanieliu/ Instagram: https://www.instagram.com/heystephanieliu/ Twitter: https://twitter.com/heystephanie/