4. Nike, L’Oreal and Me

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Beauty Over Power

Education


“Just do it!” Why? “Because I am worth it.” “Total indulgence. Zero guilt.” Modern advertising and conscience. Modern advertising is saturated with humanistic sloganeering. Like Nike, “Just do it!” What does that mean, “Just do it!”? It implies there is some conscience you have, some self-restraint, an internal process you go through before you decide … →