Arts
Content marketing is a tried and tested inbound strategy, as B2B marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle. On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing. Charles Dimov is the VP of Global Marketing at ContractPodAI, and he shared with us his deep insights into creating a content engine. Charles talks through his background with content marketing, how it shifted his organisations and how it impacted the relationship between sales and marketing. He gives us his tips on balancing quality and quantity, how to start a content strategy, and what his plans are for the future of his content marketing.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. Support the show (https://finite.community/)