Arts
Branding photography has become a popular niche over the last few years, but have you explored ways to create recurring revenue with these clients?It's important to educate your branding photography clients on how to use their images for marketing purposes and continue to keep them updated! In episode 448 of the Bokeh Podcast, Tanya Smith joins us to share how she's created recurring revenue from her branding photography clients and introduces the concept of selling a retainer option as a service in her business.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: Elevate your brand image with storytelling photos that sell. (33:35)Technique for Time: Plan & follow through and outsourcing (12:03)Outsourcing/Delegating (17:19)Book Recommendations: (23:26)The Secrets of a Millionaire MindsetYou Are a Badass at Making Moneybokehbookshelf.comHow & Why Tanya Got Started in Branding Photography ()Flexibility in ScheduleShooting Less Sessions for More ProfitPlaying on StrengthsPlanning for Branding Shoots (36:09)1. Setting goals2. Develop an itinerary3. Manage logisticsMaking Clients Comfortable Branding Shoots (39:39)Branding Photography as a Recurring Revenue (45:46)1. Having clients come to you year after year.2. Social media clients need images on a regular basis and social media management.3. Retainer as photographer for new employee hires and more.Moving Towards Retainer: (49:10)1. Have your first shoot with your client to show your value.2. Have a conversation based on their needs.3. Offer a custom package.Tanya’s Course (52:35)Linksinstagram.com/workstoryeducationLinkedin Rock Your Photography Biz Facebook Groupworkstoryphotography.comBig Picture View Episodes:Episode 12Episode 21Episode 336 See acast.com/privacy for privacy and opt-out information.