449: Author chat: Why your story drives your brand [Paul Furiga]

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Christoph Trappe: Business Storytelling Podcast

Business


Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:  why there are "stories" and Stories  how to uncover your story  what's storycrafting   ...and more.   Grab a copy of his book here: https://amzn.to/344AbJX  This episode is sponsored by WordWrite and produced by Trappe Digital LLC. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support