Business
Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for advantage? Why it matters What's a superior brand? How to move forward positioning for your advantage And more... Join us. Check out her book here: https://amzn.to/3BiKSn8 --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support