Business
“Real Estate Videography with Tom Kuzma” This week, Jessica Reynolds interviews Tom Kuzma, Co-founder of X Media, a company that produces video advertisements for the real estate industry. They discuss how X Media was founded, how X Media’s videos differ from traditional real estate videos, and advice for people looking to break into content creation. Time Stamps 00:44 Introducing Tom. 01:51 How Tom and Ben founded X Media. 03:07 The gap that X Media filled in real estate video production, which was mostly dominated by old school companies. 06:53 The role of entertainment in X Media’s videos. 08:00 How X Media comes up with new video ideas, and X Media’s sources of inspiration. 09:48 Tom’s opinions on companies which imitate X Media’s style and content. 11:32 The funniest thing that Tom has witnessed during his time at X Media. 13:17 How X Media gained clients and the importance of networking. 15:43 How Tom and Ben cultivate a healthy business partnership. 17:20 Tom’s advice for people who are interested in becoming content creators. 19:18 How to contact Tom. Headline Quotes [04:29] “The biggest thing that has helped our growth is just trying to be different.” - Tom Kuzma [17:01] “Trust is massive” - Tom Kuzma Were you inspired by Tom’s insight into the importance of entertainment for the quality of video advertisements? What do you think about the difference between old school real estate videos, and the videos that XMedia makes? Do share your thoughts in the comments below and be sure to subscribe for more content! Links https://www.x-media.com.au/ https://www.instagram.com/xmedia/?hl=en