Business
Welcome to Episode #5 from the Festival Of Enterprise Podcast 2020."We wanted the branding, the brand really to last a lifetime. And I think for us it was walk before you run. So it was really treated slowly make sure the brands big enough that if we are lucky enough to be put on a shelf that it definitely gets taken off. So that, that was a key for us which I think we're at that stage now, which is quite exciting."I talk to Oliver Bennett, XITE Energy Drink Founder and World Championship Rallycross Driver. XITE energy hit the market at the beginning of 2019. Selling out of Holland & Barrett nationwide, in just its first two weeks, but creating a sugar free blend was just the start of his journey. We chat about taking on the big boys and how he launched the business straight out of university with his partner Megan Jones.Join Oliver at the Festival Of Enterprise in London to hear his full story and ask him your burning questions.