Business
Tersh talks with Bill Rossell from 1SEO.com Bill is the Vice President of Client Relations at 1SEO.com, Bill leads the Client Relations Managers, who provide direct communication with the clients of 1SEO Digital Agency. They ensure clients see an ROI from their online marketing that is provided by 1SEO.com. Bill previously led numerous Sales and Marketing teams as the Regional Vice President of Sales with YP.com and the Director of Online Marketing for North America with 1&1 Internet. He has a passion for leading people and helping them to develop both personally and professionally. In today's episode, Tersh and Bill talk about 8 industry secrets related to your digital marketing campaigns as an owner of a home service business. Bill Rossell shares tons of the low hanging fruit that we are often overlooking when it comes to our digital marketing package! Our Deep Dive~ SOP (Standard Operating Procedures)...You read that correctly...we talk SOP's on a digital marketing show! Market Spend...how do we figure out this number? LOOK AT LSA! Who is there with you? Ads in the map pack...do you have them there? You MUST be retargeting! Create local pages ...you'll have to listen to the rest of the episode for these juicy details! 60% of your clients still look in the organic section!!! RESOURCES https://Siteliner.com Bill talks about visiting this site to scan your site to show you errors and if you have any content that is copied from your other pages! Reach out to Bill Rossell via email at BRossell@1seo.com Learn more about Tersh by visiting https://serviceemperor.com Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/servicebusinessmastery/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! Learn more about Tersh at https://serviceemperor.com