In a special one-off episode of the Scottish Football Marketing Podcast, Chris spoke to Michael about all that went on behind the scenes from a digital and social perspective on the night Scotland qualified for UEFA EURO 2020.

Scottish Football Marketing Podcast

54: No Scotland No Party - Qualification Behind the Scenes

Together with Sports Marketing Scotland (http://sportsmarketingscotland.co.uk/)'s Chris Samson, the Scottish FA's Scottish Football Marketing Podcast is designed to help give clubs practical advice on a number of marketing, PR and commercial topics. Hosted by Michael Bochel (Digital Manager at the Scottish FA) and Chris, we explore a different topic each week speaking to someone from within Scottish Football or an expert in the field with sole of aim of helping Scottish clubs with their own activity. If you have a topic you would like us to cover please get in touch: @MichaelBochel (www.twitter.com/michaelbochel) @SportsMarketingSco (www.twitter.com/sportsmarketingsco)

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Scottish Football Marketing Podcast