Business
Gaby Juergens - CEO and founder of Homefront Girl, a lovely person and such a powerful story. Founder and CEO of “Homefront Girl”, an organization that has donated over $100,000 to military charities, Gaby Juergens sat down with Big League Politics to discuss her involvement with military families. Juergens has created close to 2,000 designs with inspirational quotes on merchandise like coffee mugs, pillows, candles, and the newly announced clothing line that are meant to encourage and show support for family members of the military. She seeks to inspire those who have relatives in the military that, “we are the other Half of the Brave.” Homefront Girl has been licensed with partnerships like Hallmark, Walmart, and Yankee Candle. Perhaps the most popular item available on the website is their Signature Teddy Bears which were donated to military children at the 2017 Macy’s Thanksgiving Day Parade and Juergens has hopes that the same will be accomplished this year. Homefront Girl donates to charities like “Operation Homefront” and “United Through Reading” which seek to encourage military families as they deal with the emotional rollercoaster of having a family member deployed. Her uplifting merchandise has not only significantly helped other charities, it also has proved to be a memorial for family members of fallen heroes. Gaby Juergens has worked tirelessly to ensure that deployed and fallen men and women of the military are given the acknowledgement and respect that they deserve. Learn more about Homefront Girl at homefrontgirl.com WARNING — AI Transcriptions Below May Cause Grammatically Correct People Serious Stress and Lack of Sleep! Tackling Homelessness with CEO of Helping America Now Raji Rykert – Episode 42 Greater Change: Tackling Homelessness with Tech Founder Alex McCallion – Episode 33 Nathaniel Schooler 0:23 Gaby Juergens is the creator and founder of Homefront girl, an international inspirational brand, shining the spotlight in fashion and retail on the families that stand behind the men and women who serve their nation in uniform. A daughter of a veteran raised in military life and a former military spouse of 28 years, she created a brand inspired by her front row seat to bravery, sacrifice, and service. And she's a very inspirational lady. So let's dig into this interesting interview. Well, hey, Gaby, it's lovely to speak to you again. Gaby Juergens 1:03 Oh, it's lovely to be here. Thank you for having me, Nathaniel! Nathaniel Schooler 1:05 My pleasure. I'm really quite excited to hear your story, actually, because you've got a really inspiring story from from what I gather, and you've kind of fought really hard to launch your brand. Launch your clothing brand. And, how did that happen? What sort of drove you to where you have ended up? Gaby Juergens 1:29 Well, when I started Homefront girl, real quick, I have a military family background. And I was married into military raise my son in the military life. So for me, they always say is to writers. Write, which, you know, this was what I knew. And I had attended a licensing show. And I didn't see this mega demographic that I had grown up and represented in retail. And so I just decided to look more into it. And then I fast forward - started to build up the collection of artwork, and soon got an agent, a licensing agent. And licensing in a nutshell is where an artist creates art. And then it licenses that to a manufacturer who then places that on their products. And so that's who my my agents represent me on on that and getting me contracts and getting my products. So I've done things with the Yankee Candle Company, which I was very gratified. Actually, when the collection came out, we had a lot of, I had a lot of emails and followers from the UK, who loved the collection. Unfortunately, it was not carried in the UK or Canada, it was only carried here in the US. But now it's available on eBay,