Business
Most entrepreneurs experience a critical stage in their business where they need to consistently build their client base, yet they don’t have the time or resources to devote to serving more clients. So, how do you get more clients without working harder? Let’s talk about 6 tips to help you do this. Idea #1: Create Information Resources Regardless of your industry, your business has a powerful point of leverage that can be used to find and keep more clients: information. Create free and low-cost channels through which you can introduce yourself and your business - without significant time or effort investment on the backend. This is the “Create-It-And-Leave-It” method that creates not only more avenues for prospects to learn about you, but also expands your market reach and/or revenue. *The goal here is to create a hands-off/low-touch method to allow prospects the opportunity to Know-Like-Trust you. As we all know, this process takes time and effort. By providing these hands-off/low-touch resources, you will free up your time which will boost revenue because you’ll have more time to focus on the clients who are ready to work with you now! Examples: Downloadable Information Products (ebooks, special reports, etc.) - Blog - Free Articles – Free Podcasts – Free Videos – Free Information Calls or Webinars. Idea #2: Stand Out To get the attention of ideal prospects, you must stand out from the crowd. Everyday information isn’t unique information. You have to show ideal prospects what makes you different from others in your industry. Be willing to share personal and professional experiences - and the lessons you’ve learned from those experiences. You have a unique perspective that separates you from the crowd. When you begin sharing what makes you different, it becomes easier for your ideal prospect to identify you from the rest of the crowd. Examples: Your unique experience is your Unique Selling Point (USP). You are your greatest USP. Even if you’re selling a corporate product or service, what makes it unique is what you bring to the table because no one else delivers that in the way that only you are able. Let me share a quick story with you. A real estate agent friend of mine had a client who wanted a specific house in a specific area of town. They agreed on a fair price for the house based on the comps for that house in that area and the agent went to the owners house with a bottle of champagne and said that he just sold his house. The home owner said that his house wasn’t up for sale. The agent then said to the home owner that he had another house for him that he thinks he will really like owning. This whole situation worked out for everyone. Wow. That is being unique and creative which won the business. Idea #3: Create Low-Touch, High Volume Programs A common mistake among many entrepreneurs is spending too much time on non-paying prospects and low-end clients. This is you if: you find your schedule is maxed out, and you’re not creating enough revenue. The solution is to create a way to reach low-end clients that does not require a direct exchange of your time or effort. Create free and low-end solutions like the ones mentioned in Tip #1 where you can reach a larger pool of prospects and paying clients without having to work harder. Go to www.accountabilitycoach.com/coaching-store/inner-circle-store/ and sign up for my FREE Silver Membership, so you can take advantage of complimentary online resources and tools such as the Ideal Client Profile exercise tool to help you hone clients to those who are best served by you and you really want to work with. Examples: Information Products - Virtual Memberships (Information, Videos, Training Calls and Webinars, interviews with other experts who provide value, how to audios, etc.) - Internet Networking Group or Virtual Association - Books Idea 4: Create High-Touch, Low Volume Programs Your unique expertise and personal attention are your greatest points of leverage in y