#610: What is Your High Concept?

#610: What is Your High Concept?

The Advanced Selling Podcast

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In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, "No One Wants to Read Your Sh*t." He talks about the idea of a concept as being crucial in communicating your value. The guys actually talk about the concept of the Advanced Selling Podcast and dig deep to try to find a thread that leads to the high concept of the podcast. If you're interested in learning more about the Insider program, go to advancedsellingpodca...Read More
In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, "No O...Read More