In this episode, we talk about the acronym "KLT," what it stands for, and why it's imperative that you build a strategy around it if you want to develop a strong customer base. I also share examples of how to build KLT into your marketing funnels.

My Digital Farmer | Marketing Strategies for Farmers

62 How to Build the KLT Factor into Your Farm Marketing

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

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My Digital Farmer | Marketing Strategies for Farmers