Business
On this episode of Business Over Beer, we welcome Reland Logan, Owner of Gray Digital Marketing, to the program. The self proclaimed "most competitive human on planet Earth", Rae launched her own agency after being laid off due to the COVID-19 Pandemic. Rae is using her experience in sales, digital marketing and retail merchandising, to help business owners take the time suck out of social media and turn it into money maker. In addition, Rae launched a course for businesses who want to take on digital marketing themselves and is also developing a new podcast tackling why marketing fails to be inclusive of BIPOC communities. And, she really like coffee mugs. Prost! In this episode: Rae breaks down some difference between traditional marketing and digital marketing. Traditional marketing includes things like print, newspapers, magazines, billboards, and tv ads. There is a challenge with traditional marketing of tracking who was reached, who bought the product, or even if they bought. Digital marketing can provide more detailed analytics, creating an opportunity for remarketing to specific audiences. Data from digital marketing can only tell you so much; it won't have the passion or give you the "why" behind consumer behavior, it has to be interpreted using assumptions New business owners need to prioritize sales and tap into their inner door to door sales person Your first customers will be your toughest ones, but they will be the ones most worth it because you'll learn, and once you learn then you have the ability to fine tune your messaging to put into advertising. When your starting out business need to focus on a sphere of visibility; you have go out and share your brand, build community and let people know they have a problem. When your business gets some traction, you can move into a sphere of engagement, where you get feedback, positive and constructive, and the ability to have back and forth dialogue with your community to help you grow. What is your community saying about you when you're not in the room? You can only buy things if you have money, and money comes from selling, and proper selling getting to know people and building long lasting relationships. Guest Beer: Portland Cider Company - Clackamas, OR Pineapple Rosé Cider, 5.2% ABV "Bursting with juicy, fresh pineapples, with a naturally pink hue from a splash of Northwest grown blueberries. Treat yourself with this fruity, tropical delight that will take your taste buds to an island oasis." Episode Links: Gray Digital Marketing Oklahoma Nordstrom