Business
You can probably guess that the answer is no. If you’ve ever searched for “Yoga Matt,” you’ll know that there’s plenty of space for product duplicates. The question is, are there advantages to having a unique product? And that leads to another question: are you building a brand or selling products? If all you’re doing is selling products, I would say you SHOULDN’T have a unique product. If you are building a brand however, you SHOULD have at least a couple of products that are unique to you—or at least differentiate your brand. Both approaches can be successful. Just know that the main difference is that you have greater sales volumes potential if you sell a trending product, but it’s hard to rank; and conversely, it’s easy to rank for a niche product, but it might not have a developed customer base yet.