Business
In an increasingly globalized world, it's never been easier for small businesses to reach new markets. So why do so many US entrepreneurs shun international sales to keep things ticking along at home? We’re going to take a look at the realities of going global and how the rewards can offset the risk. In Season 2 Episode 7 of Making It Work we speak to Manasi Gangan of Nested Bean, Casey Kelley of Blended Designs, Ebun Olaloye of Live Breathe Futbol and Paul Pallas of SWISCO. From shipping internationally by accident to answering customer queries with Google Translate, we ask the entrepreneurs how they went about global expansion – and why it can take time for this strategy to become profitable. So it is about time you translated your website into Spanish? Or should you just stick with sales to Canada? Tune in to find out.