Miscellaneous
In this week’s episode, Gary Takacs shares 7 specific tips to improve search engine optimization. Mastering SEO on google is a pathway for attracting more quality new patients in a dental practice. Google controls more than 90% of the search engine market, and most of us use Google to find the answers for the local services we need. Gary is doing this episode because to create a thriving practice and to become less insurance dependent, you need another source of new patients, and in Gary’s experience, the best source is SEO and google. So he wants to educate our listeners on this topic and the importance of it. According to Gary, successful dental marketing is two things. Help people find you Give a reason for them to choose you. The 7 tips are: you need original content on your website master google reviews have a consistent nap, Have a high google lighthouse score show compliance with the google eat ‘’e-a-t’’ update have thorough organic search engine optimization via your website content (backlinking, website coding, etc..) You need to know your data He further shares How his LifeSmiles practice now ranks on Google search page 1 How Robert Cialdini’s principle fits into this. ‘’It's about helping people find you and then influencing them, those who found you, so they are choosing you. That's kind of where Chaldini comes in.’’ Why are companies using artificial intelligence? What are backlinks? The realistic marketing budget according to Gary Why should you hire experts to handle digital marketing? How Ekwa helps Gary Advantages of organic SEO over PPC & many more... Gary mentions about the new challenge for MBA where they have to write us a review on iTunes to get a 50% savings on MBA tickets & encourages his listeners to take part in the challenge & also requests to join the new TD FB Group.