About

Communication is everything in business and in all of our relationships. Honestly, how else would people communicate? In order to enjoy an agreeable business and personal discussion, the communication level has to be excellent. How does one communicate effectively? Simply put, say what you mean, say it clearly, and say it with respect. Let’s explore 7 steps to effective communication that produces results. Step 1: Establish Trust Some people naturally distrust other people, because they do not know what the other one is thinking. Therefore, the sooner that you come out and say what you want, the sooner you can begin establishing trust. If you sense that someone is especially apprehensive, then you could go try and reassure him or her that you are not a threat. As you can guess, this doesn’t always work, so don’t waste time trying to change someone’s mind. Instead, continue being cordial and ethical and hope that your professionalism and consistency eventually wins them over – assuming you want to win them over. There are some people you may not want as clients or even associates. Trust is the single most important thing that has to happen for two people to do business together. The only proven trust building system for building high-trust client relationships on purpose that I know of was created by my husband, Bill Bachrach, and is for Financial Advisors (Values-Based Financial Planning and Values-Based Selling). Step 2: Speak Clearly and Concisely Speaking clearly can sometimes be a problem since not everyone actually takes the time to improve in diction or word usage. For the best results, try practicing speaking in front of a mirror and recording yourself for playback. The last prerequisite is respect. Never disrespect someone that you just met. First impressions never really go away, so make an effort to present yourself as a confident and respectful business associate. If all you have to say is, “Blah,” don’t say “Blah, Blah.” Step 3: Recognize Problems in Communication What are some of the most common barriers in effective communication? For starters, there is language, or word usage. One cannot always assume that what sounds benevolent to you would strike others the same way. People can easily misinterpret or even distort a statement’s original meaning. It is wise to avoid saying anything questionable that might confuse a listener, or inadvertently provoke a negative reaction. Sarcasm and humor can also be difficult to get across. Humor should be fairly obvious and nothing too droll, or else one could easily take offense to a flippant statement. Step 4: Learn How to Use Tone and Body Language Together In trying to improve your own communication, beware of a defensive posture or negative voice inflection. Once a person goes on the defensive, the conversation tends to spiral into oblivion. Make sure that you use a friendly and welcoming posture, with open arms and a smile. If you sense yourself taking on defensive gestures or even resorting to a defensive tone (perhaps provoked by the other person) then eliminate those telling signs. Don’t let emotion overpower good judgment. In fact, the misreading of body language and tone of voice is one of the most common problems in the break down of communication. Even if you are saying something agreeable, if you show physical signs to the contrary, your message and your honesty will come under suspicion. Remember that negative and positive body language comes across in any language and in any circumstances. Step 5: Never Assume Anything Assumptions are another common problem, whether they are self-fulfilled assumptions or merely assuming that others see things in the exact same way that you do. Never assume—the fact of the matter is that most people do not see things they way that you do, nor do they have the same feelings as you do. The less you assume, the better. This falls under the category of making sure that your communication is al