Business
Amazon is a marketplace with a lot of awesome opportunity. Some of the reasons you can be so successful on the platform have to do with a lot of user-testing Amazon has done. They’ve nailed what makes a page convert. No websites on the planet—no marketplaces—convert as well as Amazon does. Their customer experience is awesome. Not just how everything looks, but the buying and even returning process are awesome. And customer support is great for customers. This sets you up for running a really awesome business that’s almost done for you.The downside is that there are tons of other people on the platform with you. In the week you launch your product, there are thousands of other products also being launched. This means just on the basis of competition alone, you have a lot to deal with on day one! Coupons, promotions, giveaways, and external traffic are often the most stable route for launching a product on Amazon. It’s true you can run a successful Amazon project without much funding. But to do it really successfully, Amazon follows the model of the J-Curve, meaning you put a lot in before you start getting a lot out.