#72 Updates for COVID-19 and Gaming the System

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Revox Podcast

Business


April 5th isn’t a hard date on when other categories can ship in products. Coronavirus is unpredictable, so nailing down times for anything is going to be finicky.No new coupons or deals until April 5th (hopefully). Probably to slow things down as Amazon tries to cope with the possibility of a lot of their employees getting sick.Have an extra condition on all of your listings in case you run out of FBA inventory. This will allow you to keep your listing open (and ranking) by selling FBM inventory. Make no mistake. This will not slow Amazon down. Amazon, like a lot of business, will not only rebound, but will do better than ever after this. Amazon is still doing rather well, all things considered, and when everyone goes back to work, they won’t go back to shopping in brick and mortars. Amazon and online shopping in general will continue to grow. That being said. You can use this downtime to your advantage. If you have room, I would recommend spending even more in ads than you ever had before. Most companies are pulling back on everything. If you can go all in, when the economy rebounds, you’ll be leaps and bounds ahead of the competition. While we’re on the subject of gaming the system. Amazon’s attention is on pretty important things right now. And while I’m not one to advocate breaking rules…you may be able to break some here. Things in your titles, descriptions, photos, that would help give you a leg up might be worth a shot. Usually you’re not allowed to put competitor names in your descriptions. But if you can use it as a keyword…it might just help you. Adding graphics to your main photo might improve your conversion rate. Again, Amazon might catch you—but if they don’t…well…