Business
Who is your church trying to reach? If you have a hard time answering that question with a specific answer, we want to help you out! Every church is in a specific place, with specific resources, at a specific time—so you have a unique opportunity to reach certain people in ways other churches can't. Aimee and Shayla talk about how to identify your audience, why it matters, and what next steps you can take to help your church leaders understand the importance of audience.