Business
We catch up with Professor Madhu Viswanathan (https://www.isb.edu/faculty-research/faculty/directory/viswanathan-madhu) , Assistant Professor of Marketing from ISB Hyderabad to discuss his journey - starting as an engineer to a gig as a CAT/GMAT instructor to working in software to becoming a B-School Prof! On the way we touch upon the ever changing shades of News and Entertainment content through the lens of product, brand building, business models, and pricing. Madhu was previously an Assistant Professor at the University of Arizona, and has a Phd from the University of Minnesota. He has done a fair bit of work on B2B relationships and strategies, pricing models and sales mix, distribution channels across a range of verticals. Clearly a marketing & strategy person, he brings his unique insight and authority to this conversation - which comes at a ripe time when there's a paradigm shift in content be it through shrinking theatrical windows or cord-cutting users away from subscription Television to video-on-demand with the likes of Netflix, Amazon Prime Video, and Hotstar. Who would win, and who'll miss the boat? Listen in.