8. Do I Really Need a Persona?

8. Do I Really Need a Persona?

Marketing in Focus

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One of the best tricks of the copywriting trade I’ve learned is that the more you understand your audience, the easier copywriting is. When you know what their day looks like, what their dreams and challenges are, and even how they talk, it’s a lot easier to be a better, more relatable copywriter. You’ve likely heard about the need to create an ideal customer avatar, persona or a profile.  If you haven’t heard those terms before, it simply means ...
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One of the best tricks of the copywriting trade I’ve learned is that the more you understand your audience, the easier copywriting is. When you know what their day looks like, what their dreams and challenges are, and even how they talk, it’s a lot easier to be a better, more relatable copywriter. You’ve likely heard about the need to create an ideal customer avatar, persona or a profile.  If you haven’t heard those terms before, it simply means ...
Read More