About

In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include: Why most business don’t understand the branding experience vs customer experienceWhy branding is so important even for startupsWhat a branding experience encompassesHow to measure the impact that branding experience has on other parts of their businessHow Ian defines cohesive brandingWhen businesses realise that there is break in the cohesive branding experience and user experience How to best resolve the differences between branding experience and user experienceHow to find quick wins in the process of resolving the differences between branding experience and user experienceHow best to resolve account based marketing differences in the brand experience and user experienceThe place for offline experiences in conjunction with online experiences8 powerful areas you need to look at for a cohesive branding strategyWhy branding and user experience is more important in nurturing and retaining customersThe one area that businesses producing physical products miss in resolving the differences between branding experience and user experienceand much more