Business
As President of Jackman, North America's leading customer engagement reinvention company, Sandra is responsible for both the business's long-term vision and day-to-day management. Sandra leads a talented team of 100+ reinventions with an engaging, highly motivating leadership style that fosters a culture of openness and champions ingenuity and collaboration. Sandra lives in Toronto, Canada, works across North America, and has been featured in major outlets like Forbes, Fast Company, and Thrive Global. [1:11] A little history about Sandra Duff [4:30] Taking a step backward to cope with her challenges [13:34] Sandra's opinion on the two years resume rule [14:58] A brief explanation about Jackman and its operations [17:18] Post pandemic relationship between Jackman and its clients [19:56] How Jackman operated during the pandemic [28:33] Tips for building a strong culture in a working environment [33:50] How it feels to be the first female president [37:45] Target and Ideal client for Jackman Taking a step backward to cope with her challenges Sandra was struggling from a couple of perspectives; number one was juggling everything and keeping all the balls in the air. And number two was because her family situation hadn't changed. there was just a lot on her plate. She drained mentally and was having a hard time. Then she made the difficult decision to go back to client-side work. Sandra's opinion on the two years resumes rule. Sandra’s opinion is that now more than ever, people have the permission to break those standard air, quote, standard rules. You know, we see people leaving work. They're not sure necessarily what's next. But they know that their work Nessus doesn't fit the purpose drive for them right now. And so, you see people exploring new things, or new opportunities, or moving into different roles that they just want to study. So I think now we should kind of erase that rule from our memories right now. Because I believe we are setting the new standard moving forward. Tips for building a strong culture in a working environment One of the super important things that we did, and I think it's going on now, three, almost four years ago, is we decided, as a leadership team, to establish some values for our organization. And then I think the other piece about the culture that's been a focus for us the last few years is the transparency policy in our teams, Some difficult decisions are made that are the decision of our founder, Joe, or us as a leadership team. But wherever possible, we consistently pulsar teams, and that's important down to like, What do you want. How it feels to be the first female president When we were first talking about this, it was super daunting to think about this. I think I was equal measure excited and anxious or nervous. When I was thinking, how do I make my mark, I thought what was interesting is that Joe has given me the opportunity as the first president of Jackman also to be a female leader, And, often as female leaders, we think we need to fit a mold or fit a step, not a stereotype but like a particular characteristic. And what was interesting is I know I can't be Joe. Joe is so dynamic, and so Joe, that I am not going to be my best self Trying to mold myself to be just like him. But I think that gives me the AHA that I'm me. And there are great things about me and what I bring to the table. Follow Sandra Duff on LinkedIn @ https://www.linkedin.com/in/sandramessoreduff/ Click through to Sandra https://www.jackmanreinvents.com. --- Send in a voice message: https://anchor.fm/mayapinion/message Support this podcast: https://anchor.fm/mayapinion/support