#85: Lessons for Specialty Toy Brands from the 2021 ASTRA Marketplace Show

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Making It in The Toy Industry

Arts


If you’ve ever looked into attending a toy trade show and thought, “Nope. Toy trade shows are for the big toy companies with thousands and thousands of orders at least, they’re not for me.” Well, it’s time to declare that a myth right here and right now my friend. Today’s podcast episode we dive into a review of the ASTRA Marketplace and Academy that takes place every year to connect specialty toy retailers with the manufacturers that make creative, innovative specialty toy products. In this episode you’ll hear a recap of insights and comments direct from attendees of the ASTRA toy show including manufacturers, retailers, and sales reps who all share their perspective on working in the specialty toy market. You’ll learn the vibe of the ASTRA toy show and why this toy show is known for its personal touch and sense of close-knit community. By the end of this episode, I hope you leave inspired to introduce your toy brand to the specialty market if you haven’t already, and perhaps bring your product to the next ASTRA Marketplace toy show!  MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/85?Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin The Toy Coach Podcast Community on FacebookTake the Toy Coach's Toy Challenge! Join by visiting challenge.thetoycoach.com today. The Toy Coach Podcast Insiders Club Would you like to hear EXTENDED podcast episodes and ask me your toy ?questions? Join now!