Business
Nat Schooler as part of the Secrets of Audience intelligence series discussed performance led messaging. Performance led messaging is crucial to maximising ROI for marketing departments and who best to discuss this than Peep Laja, a former champion of optimisation and experimentation turned business builder. Founder of CXL, Speero, Wynter. With a major focus on improving businesses and providing a tangible ROI from messaging we discussed the need to improve this for SAAS companies and how to improve the conversion rates from copy, we also shared some useful research techniques. Peep also gave some great insights into being the CEO of two companies and how he manages his time and teams to get things done. Shownotes can be found here: https://www.influentialvisions.com/secrets-of-audience-research-performance-led-messaging/ https://wynter.io https://twitter.com/peeplaja https://linkedin.com/in/peeplaja