Business
Racing was the most magnificent marketing tool the industry had ever known. (0:01), Founders vs Managers (8:05), Founders Podcasts on Henry Ford #9, #26, and #80. (9:06), The passion Enzo Ferrari had for his products (9:52), The same broad features keep recurring over and over again/ In their detailed appearance these broad features are never twice the same. (11:13), Steve Jobs on passion. (13:31), Steve Jobs on building the Macintosh/ Artisans have soul in the game. (17:23), Enzo Ferrari’s schedule at 58 years old / His early life (18:28), Ferrari’s 3 principles for winning (23:31), How Enzo Ferrari started his company / Racing as marketing / Ferrari’s personality and his philosophy on building a business (25:43), Enzo Ferrari’s extreme level of dedication (30:12), How Enzo Ferrari describes his product (31:13), How and why the Ford/Ferrari negotiations begin (32:17), How Enzo Ferrari described the process of building a product (41:00), The advantage founder led companies have / I made a mistake here. I said Les Miles when I meant Ken Miles. Les Miles is a football coach. Ken Miles is a race car driver. (43:30), Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (46:21), Enzo Ferrari on why he doesn’t have a social life (47:29), You don’t understand. When I go in there, if I don’t really and truly believe I am the best in the world, I had better not go in at all. (48:20), Enzo Ferrari played chess while everyone else was playing checkers (54:28), It would be a waste of life to do nothing with one’s ability. (57:43)Become a Misfit today for access to the entire back catalogue of premium episodes, two extra podcasts a month available no where else, and lifetime access to my Evernote notebook containing notes from 265+ podcasts and lectures on entrepreneurship.A list of all the books featured on Founders Podcast.