97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?

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Healthcare Rap

Business


How can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the new bestseller Fanocracy, drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.