Business
When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement. In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement! BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode99