Business
Episode 98 - A Chat with Kate Cwieka about Marketing During a Pandemic I had an excellent conversation recently with Avidia Bank's Katelin Cwieka recently about marketing and social media during a pandemic. These are difficult times for everyone. We all need to hunker down and take care of ourselves, our families, our friends, our colleagues, our neighbors, even complete strangers. As professionals, of course, this is not business as usual. How can companies and organizations adjust what they're saying to their customers and prospects in order to show empathy, concern, support and understanding. That's what Kate and I talk about during this conversation. Listen... Kate Cwieka, AVP - Communications Manager, Marketing, Avidia Bank This social media marketing maven got her start with her own fashion and event blog. After working as a freelancer and agency, she moved on to the financial marketing life at Avidia Bank. Kate isn’t limited to marketing and banking. Kate is a lover of music and IPAs, so you may have even heard that she coordinated a beer collaboration between Avidia Bank and a local brewery which was launched at a music festival! Her quest is to find ways she can make Avidia stand out in the market, usually through a long, thought out PR Stunt. You can follow her on Twitter and Instagram at @BankSmartKATE.