Business
Carla King is the Senior Marketing Manager at Mary's Gone Crackers, a snack company that uses only whole, plant-based ingredients. She is a talented marketing and brand development leader with proven experience in driving business, creating customized marketing programs and solutions, pushing strategy sessions, and articulating the expectations. Carla balances brand needs with company interest to ensure mutually beneficial results, and is an excellent blend of creative talent with analytical skills. Here’s a glimpse of what you’ll learn: Carla King's background and how she joined the team at Mary's Gone Crackers How Mary's Gone Crackers was started and how it positions itself in the market The challenge and fear of expanding to other snacks and how Mary's Gone Crackers was affected by the COVID-19 pandemic How direct-to-consumer sales have been evolving for Mary's Gone Crackers and their social media strategy Carla talks about the company’s future plans and outsourcing fulfillment on Amazon Changes in consumer purchasing behavior and why Mary's Gone Crackers sells at Walmart Carla talks about the company's customer persona The biggest challenge Carla has faced in her career In this episode… More and more people are becoming deliberate with their health and food choices—and more entrepreneurs are entering the CPG world as a result. This, coupled with her diagnosis of celiac disease, is why the Founder of Mary's Gone Crackers, started selling her gluten-free crackers. Brought to life by Mary, the marketing team at Mary’s Gone Crackers has since leveraged the use of social media marketing and direct-to-consumer sales to grow and scale the business. In this episode of the NexxtLevel Podcast, Steve Cleere is joined by Carla King, the Senior Marketing Manager at Mary's Gone Crackers, to talk about the history of the company and how it positions itself in a competitive market. Carla explains how the business was impacted by the COVID-19 pandemic, their future plans, and how they use social media to market their gluten-free crackers. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Radio Public Amazon Music Resources Mentioned in this episode Kitchen2Shelf Nexxt Level Marketing 2-Do Tuesdays by Kitchen2Shelf Mary's Gone Crackers Kameda Seika Carla King on LinkedIn “Growing a Healthy Chocolate Business” with Cynthia Tice and Jane Miller from Lily's Sweets “Expanding Your Marketing Team” with Grace Ventura & Sarah Bird from Beyond Broth “Words 2 Grow By - The Best of 2020” with G. Steven Cleere “Words To Grow By - The Best of 2019” with G. Steven Cleere Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.