Business
Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast. A little bit more about Perform-360’s Jason Clark Jason Clarke has been a personal trainer for 25 years. And like many PT’s he dreamt of one day owning his own business. Well, four years ago, that dream became a nightmare, when Jason lost $400K of his parent’s money in a failed fitness franchise, whilst his wife was giving birth to their second child! Wait until you hear the advice she gave him that led to where he is now - the proud founder of a new fitness concept in Brisbane called Perform-360, that this year will turn over seven figures. This is such a great story of business determination, or as Jason puts it “an expensive MBA!” So let’s go and hear how he did it, and what role marketing played in this incredible turnaround. We start off with Jason describing the time, 4 years ago, when he lost $400K on a failed fitness franchise ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with Perform-360’s Jason Clark First and foremost, I love the courage Jason showed in getting back on the horse and starting another business after dropping $400K. I love his advice to avoid bright, shiny objects. This applies to life in general! I love his advice around learning the ins and outs of Facebook. Be sure to check out this recent chat I had with Facebook expert Cham Tang of Authentic Education. Links & resources mentioned in episode 506 Perform-360's official website Join the Small Business Big Marketing Tribe on Facebook Other episodes with other business owners in the fitness / wellness industry: Interview with Michelle Bridges (Motivation) Interview with Ray Good (Mindfulness) Interview with Tom O’Toole of Beechworth Bakery (Happiness) Last week's episode - How a friend’s death inspired a global movement (& business) with 100 things’ Sebastian Terry This week's Monster Prize Draw winner Daniel Sapsead of Sales Nomad Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below. Timbo Reid See omnystudio.com/listener for privacy information.