Business
Tori Horowitz is the founder and estate director of CanyonHaus, the coolest real estate agency in LA. Tori is a marketing genius and has crafted a really cool, bohemian, artistic brand for her company, and has built it into a successful business with a really talented team. She was born and raised in West LA and has an intimate knowledge of the city, especially the Laurel Canyon area where she lives and works (she shares some of this cool history in the episode). After a career as an actress, writer, and talent rep, she got into real estate and prospered despite the 2008 recession. Her Masters degree in Spiritual Psychology gives her a more thoughtful, intuitive approach to the sometimes cutthroat world of LA real estate. In this episode we discuss how Tori transitioned into real estate, how she uses her creative talent in this career, how she built up CanyonHaus and hired a team, and how she's been able to thrive even during recessions and pandemics. Throw in some Los Angeles history and hidden gems and some very good advice about dreaming big, and you have one of our favorite episodes yet! 00:03:50: What’s Tori’s job and where does she work? 00:05:44: How did she identify and fill such a great niche? 00:08:11: What was her last 9-5 and what’s her career trajectory looked like? 00:21:14: What are the rewards and challenges of her business? 00:34:08: How does she market CanyonHaus - what’s worked and what hasn’t? 00:43:05: How has she been able to be flexible enough to be successful during recessions and pandemics? 00:50:30: Back to the Future and Listener Questions