Business
Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)The old saying goes, what you see is what you get.If you feel negative one day, you’ll only see negative things around you - your staff is lazy, your marketing isn’t working or that every salesman is trying to pull one over on you.If you’re feeling positive, you may actually notice the roses - and maybe even stop to smell them. But is this adage true when applied to things like business success? Or is this just another woo-woo belief with no scientific backing? If you hate woo-woo stuff, but can also accept the fact that some people benefit from it - this episode has an important takeaway for you. Today, Jan dives into the psychological concept of information theory to explain that you really are in control of what you see - and your success can be determined by your perception of one key area.In this woo-free discussion routed in psychology, you’ll see that the prover really does prove what the thinker thinks. About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.