Business
This week I discuss Active Campaign , https://bit.ly/3bQ6DhQ , an email platform that has just about everything covered with a few extras that take things up a notch.Besides some nice popup options for email capture, work flows, and email templates there are some other nice features. Two features I really like are lead scoring and dynamic content.If you have someone engaging at a high level with your business you can set automated scoring and know how engaged a lead is before reaching out.Send dog pics to dog lovers and cat pics to cat lovers, dynamic images and content creates opportunity for really making a connection.Check out Active Campaign