Business
Sales and marketing expert Traci Bild, Founder and CEO of Bild & Company, discusses how consumers now expect person-centered programming, social connectedness and a sense of community. With seniors housing occupancy at historic lows and communities operating at a loss, executives must professionalize selling with laser focus on relationship building skills that make people want to move, not have to. Resident and prospective buyer social engagement is a key piece of the puzzle and when leveraged properly can be a game changer for your organization.What you will take away from this discussion:Customize a unique buyer experience that hits a nerve with prospective buyers, differentiates you from competitors, and creates urgency to move now, not laterLeverage customer and employee equity to grow revenue, five-star reviews, and quality referrals that move four times faster than non-referred leadsCommand market rate rent that reflects the lifestyle and wellness impact on residents no matter their age, preferences and acuity level and produces family members who are raving fansPowered by LinkedSenior.Produced by Solinity Marketing.