Business
Video is quickly becoming the most ubiquitous form of media on the internet, but it is also the hardest and most time-consuming form of media to produce. Editing video requires in-depth knowledge about video editing software, and it also often requires a beefy computer that can handle animations and graphics. Matthew John founded Typito to do away with all of these barriers to entry.While building Typito, Matthew and his co-founder faced three major challenges: trying to figure out who their customer was, trying to build an amazing product, and talking to customers. Luckily, Matthew and his team were able to overcome these challenges by experimenting with solutions. Matthew believes that entrepreneurship is just a series of experiments. Startups are made up of experiments, and in fact, the startup itself is one big experiment. Matthew attributes some of Typito's success to this philosophy. He doesn't believe in a "finished product" or a "stable startup" because everything is always in flux due to experimental nature of entrepreneurship. One big mistake that Typito made early on was building their product for investors instead of customers. They wanted to raise funds, and this desire led them to pay more attention to what investors thought customers wanted instead of what customers actually wanted. Eventually though, Matthew realized that this was not a productive way of building a product, and decided to shift his focus towards the customer.Another key learning that Matthew acquired over the course of his journey as an entrepreneur is the value of learning. Unless your learning curve matches the rate at which you conduct experiments, you won't be able to derive value and wisdom from those experiments. If they fail or succeed, you won't understand why unless your level of experience as an entrepreneur is in sync with your experimentation.Matthew believes that your greatest asset as an entrepreneur is your learnings. The more you learn, the stronger you become, and so learning how to learn is an extremely valuable skill for all entrepreneurs.We hope that you learned something from this podcast! If you want to know more about Matthew John or his startup Typito, please make use of the links below:Matthew's LinkedIn: linkedin.com/in/matthewjohntMatthew's Twitter: twitter.com/tmatthewjnTypito's website: typito.com/create