Aloke Bajpai and Rajnish Kumar on turning crisis into opportunity

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Building it Up with Bertelsmann

Business


“Grit is the stubborn refusal to quit.” This could easily be the ixigo tagline with co-founders Aloke Bajpai and Rajnish Kumar having mastered the art of turning roadblocks into opportunities for growth. Post financial crisis of 2008, with zero dollar marketing budget, employees at half-salary and four well-funded competitors, ixigo founders share how they had their backs against the wall ... Read More