Business
James Sinclair of EnterpriseAlumni invites you to join this 1hr webinar with panelist Katy Scrivener the Global Head of Alumni Relations at HSBC, and Paul Fox the Board Director and Communications Chair for P&G Alumni to discuss how for many organizations, the purpose of an Alumni program starts with promoting and protecting their brand. As many organizations tend to lead their strategy with “outcomes” ranging from recruiting to sales to partnerships; James, Katy & Paul will discuss how first you have to create a community that cares about your brand, and that starts with delivering value. Learn how HSBC and P&G Alumni engage and leverage their communities as a method to further build their brand value and the steps they take to empower Alumni to assist each other as a primary driver for engagement. This webinar is part of the Alumni Leadership Webinar Series that invites corporate alumni leaders and community thought leaders globally to discuss strategy and value building for organizations engaging their Alumni communities. Presenters: James Sinclair, EnterpriseAlumniPaul Fox, P&G AlumniKaty Scrivener, HSBC