Business
According to Harvard Business Review, only 7% of customers are online-only shoppers and 73% are omni-channel customers. Clearly, a good looking e-commerce site is not enough anymore. Ambareesh Murty, Co-founder and CEO of Pepperfry, shares how he navigated through some of the most critical business decisions on omni-channel strategy, franchise model and advertising on television, etc. Why consumer categories like ... Read More