Analyze This

Share:

Listens: 0

Build Your Army Podcast

Business


Analyze this! Build Your Army podcast episode 16, you have to know your numbers. It's one thing to create a website and to have your offer out there, but if you do not know how many site visitors you're getting, how are you supposed to improve on anything you're doing? It amazes me when I'm working with a client, and they've asked me to improve their website. The first thing I ask them is, how many site visitors are you getting a month? And they have no idea what I'm talking about. I don't know what the status on how many websites are out there, but I'm pretty sure the stat on people who know her stats on their website visitors, it's probably 2% of the websites that are out there. 98% of site owners do not know their website visitors. I can guarantee you if you're listening to this and you have a website, you likely do not know your stats, and that is a problem. And we need to fix that. The Build Your Army podcast is about building an automated income stack, multiple sources of automated revenue. We're building our army against our alarm clock, trading time for money or corporate gig that we hate and our business that we dislike. We're gonna create businesses we love. And one way to do it is to measure your success, and the more you measure something, the bigger it grows. It sounds ridiculous, but it's true. When I had an affiliate program, and I was measuring my search engine traffic, that number was skyrocketing. The minute I stopped measuring and analyzing it, traffic started to sink. Now, how do we know our numbers? A couple of easy ways, Google Analytics is free. Install the google tag or the code that Google provides for you into a couple of sources on your WordPress site and it will spread across your entire site. As you add pages, it will measure them all, then you can throw on a heat map, which also is just a code that you can add that will show you exactly where people are hovering or clicking, where they're scrolling. If you see that a bunch of your visitors are not scrolling down to the bottom, and you have an offer at the bottom, you can then realize that they're not seeing your offer. You can reorganize the structure of your page based on where people are actually scrolling. So three items, Google Analytics, Heat Map and Facebook pixel. The Facebook pixel tracks all your users as well and Facebook has enormous amounts of data with third party partners to collect data. They know the demographic of the people that visit your site if you install that pixel. It also allows you to advertise to visitors that have gone to your site, but didn't buy. Wayfair, does this better than anybody. The furniture company Wayfair does this better than anybody I know. If you go on the Wayfair website and you look at a specific chandelier. One chandelier. If you then go on Facebook or any other site for that matter, you will see that specific chandelier show up everywhere during your web travels. I love this stuff. People get scared from it, and they feel like these big corporations are creeping on you. Big brother watching. But I love it because if I wanted that chandelier, but I didn't buy it and it shows up again, it allows me to buy it. There is a back stretcher thing on Instagram that I saw months ago that I didn't buy it. I wish the tracker, the ad code would track me and appear again because I want that thing and I didn't buy it at the time. I couldn't enter my email to come back and visit it again and now I have no idea what the company is. I don't wanna buy the wrong one. Because that company did a great job selling to me and I can't buy it. So if you're reading this and you have a back-stretcher, reach out to me. The Facebook pixel allows you to track your visitor and then when that person is anywhere online because it's cross-platform, you don't have to be on Facebook, it will allow you to then re-market or target that person who didn't buy at the time that they were on your site.