Anil Viswanathan on Evolving Brand Storytelling, Senior Director- Marketing, Mondelez India

Anil Viswanathan on Evolving Brand Storytelling, Senior Dire...

Advertising Is Dead

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In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campaigns over the years, how festivities and romance have been at the core of their brand messaging. They also talk about the campaign done with SRK that aimed at promoting local brands. Anil shares an interesting insight into how Chocolates were ideally non-essential goods during the lockdown but had steady sales as it helped them beat stress. Tune in for all this and more. Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind Mr Anil Viswanathan on Social MediaTwitter | Instagram | LinkedInYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android Or on iOS: https://ivm.today/ios
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In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campaigns over the years, how festivities and romance have been at the core of their brand messaging. They also talk about the campaign done with SRK that aimed at promoting local brands. Anil shares an interesting insight into how Chocolates were ideally non-essential goods during the lockdown but had steady sales as it helped them beat stress. Tune in for all this and more. Talk to Varun Duggirala on Twitter and Instagram: @varunduggiFind Mr Anil Viswanathan on Social MediaTwitter | Instagram | LinkedInYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android Or on iOS: https://ivm.today/ios
...Read More